FreshUnit Entertainment

Fresh Unit Entertainment provides DJs, PA systems, event planning, decor, catering and rentals for weddings, birthdays, corporate functions and community events across Westmoreland. They needed their brand to work harder between gigs: a vehicle that advertises everywhere it goes, and an online home where new clients can see what they offer and book.

Fresh Unit offers more than ten services, and people mostly know them as “the DJ.” Everything had to fit on one van, and still read clearly to someone in traffic or walking past in a few seconds. It also had to look like it belongs at a party.

The wrap is built on bold blue, black and white brush strokes that sweep diagonally across every panel, so the van looks like it’s moving even when it’s parked. The Fresh Unit logo sits large on the sides and rear and leads straight into the two booking numbers. A QR code links to the website. The full list of services runs across the rear windows, and the “World Baller Dem Fully Active!!!” banner across the windscreen gives the van its own personality. The website carries the same voice (“We Bring the Vibes to Your Event”) and turns that attention into WhatsApp bookings.