Coco La Palm: Seaside Resort Campaign

Coco La Palm needed fresh marketing content and on-site promotional pieces that showed the full guest experience: the rooms, the grounds, and the food and drinks at Marley’s Beach Bar & Grill.

The resort sells three things at once: a place to stay, a beachfront restaurant and bar, and the Negril setting itself. Each needed its own message while still looking like one brand, both online and in printed displays on the property.

Build everything from original photography and video shot on the property. The food and drinks were shot at the beach-side tables, with Seven Mile Beach behind them. The bar video follows the resident bartender, “King Kong,” making the resort’s signature layered cocktail from blender to glass. Those images then fed into a set of three branded flags and three roll-up banners, each with one clear job:

Dine: Marley’s, with “Authentic Jamaican Flavor · Beach Front Dining · Tropical Cocktails”
Stay: “Experience Paradise on Negril’s Seven Mile Beach”, with the resort’s amenities
Rooms: a showcase of the rooms in the resort’s signature pink